I want to be part of that impact to my flock. I want to make sure those who come to New Life don’t just hear the good news of Christ, but experience Christ through the good news. I want to shepherd by exhibiting our welcoming Savior, and break down any barriers that jeopardize belief in our welcoming Savior. In his first letter, Peter encourages elders to lead not from the stage but from among God’s people.
Every Sunday at the front entrance of New Life Bible Fellowship on you’ll see my Co-Lead Pastor, Greg Lavine. If you have a child, then you’ll enter through the side gate where I will meet you. Regularly, first time attendees will express surprise after the service, either to myself or another New Lifer, that a pastor greeted them at the gate. Churchgoers often say they’ve never been to a church where a pastor serves as a greeter.
Many perceive greeters to be the bottom rung of ministry: the place you put warm bodies, those who don’t have the ability to teach, play an instrument, or run technical equipment. I disagree. Greeters are the first person a guest connects with. Horst Schulze, co-founder of The Ritz Carlton Hotel Company made a massive impact on the service industry with his leadership principles. He recognized that a guest’s experience is most profoundly shaped by front-line employees. Whether a maid or a door keeper, you are a lady or a gentleman: deployed with real authority to serve the guest. I love how biblical Schulze’s vision is. The most important people aren’t those hidden away in corner offices, they are those on the front line. Those rescued by Christ are his servants, delighted to serve in whatever capacity he has for us, even as a door keeper (Ps. 84:10). When discerning who is called to serve as an elder, Paul tells Timothy and Titus that they must serve with hospitality.
You can say your church is friendly, but if your greeters are talking to one another and ignoring guests, your guests won’t experience its friendliness. You can say your church is welcoming to everyone, but if your greeters deliver non-verbal cues that someone doesn’t belong, your guests won’t feel very welcome. You can hope that families are valued, but if families have a confusing experience when they enter your campus, they will feel like second-class citizens.
At the average evangelical church, a guest will arrive, get out of the car, say hello to a greeter or two, find a seat, say hello to those sitting nearby, listen to the worship leader speak, hear the band play, and listen to the host pray and make announcements all before the pastor preaches.